We are looking for an experienced Head of Insight to build and lead our Insight offering in Stockholm.

The role is about using research, data and analysis to diagnose challenges and uncover insights about consumers, categories, brands and marketing performance — insights that, together with strategic partners across NoA, fuel better strategies and ultimately better marketing and communication.

NoA Connect is part of The North Alliance (NoA), giving you the opportunity to work across agencies and connect Insight directly with strategy, creativity and media.

About the role

As Head of Insight, you will build our capabilities across research, insight and marketing effectiveness.

You will lead both quantitative and qualitative research, combining different methodologies and data sources to diagnose client challenges and uncover meaningful insights.

You will work closely with strategic partners across NoA, providing the evidence, diagnosis and insight that inform strategy, as well as acting as a senior advisor to clients.

Initially, this will be a hands-on role, personally leading research and analysis, developing methodologies and delivering insights. Over time, our ambition is to build a large Insight offering and specialist team around you.

What you will be doing

– Build our Insight offering across research, insight and marketing effectiveness.

– Lead quantitative and qualitative research, combining research, data and analysis to diagnose challenges and uncover insights.

– Fuel better strategies, working with strategic partners to ensure research, diagnosis and insight translate into better marketing and communication.

– Develop research and effectiveness products such as brand tracking, campaign evaluation, marketing mix modelling, distinctiveness measurement, Category Entry Point analysis, etc.

– Work with industry research and data, including Orvesto and RM, alongside bespoke research, client data and other relevant sources.

– Advise clients and colleagues on consumers, categories, brands, communication and marketing effectiveness.

– Connect research across NoA, bringing together expertise and capabilities from across the group.

– Build and scale the capability, developing the team over time and exploring how AI, automation and new tools can improve and scale our work.

– Grow the business by developing new services and opportunities with existing and prospective clients.

What we are looking for

– A minimum of 5 years of relevant experience, ideally around 10 years or more, within research, insights, marketing effectiveness or analytics.

– Strong experience with both quantitative and qualitative research.

– The ability to turn research and data into clear diagnoses and meaningful insights.

– A strong understanding of consumers, brands, communication, media and marketing effectiveness.

– Experience with areas such as brand tracking, campaign evaluation, marketing mix modelling, distinctiveness measurement, Category Entry Point analysis, etc.

– Strong working knowledge of Orvesto and RM.

– Experience presenting and advising senior clients and working closely with strategists and other senior stakeholders.

– Strong analytical thinking and a genuine interest in strategy — understanding how research and insight can inform strategic choices and ultimately improve marketing and communication.

– Experience leading people, or the ambition and ability to build and lead a specialist team.

– An interest in how AI and automation can improve and scale research and analysis.

– Fluent in Swedish and English.

Who you are

You are curious and analytical. You want to understand what is happening, why it is happening and what it means.

You are comfortable with both numbers and people and understand the value of combining quantitative and qualitative research.

You don't stop at reporting findings. You want to diagnose the underlying challenge and uncover the insight that matters.

You have a strong interest in strategy and are motivated by seeing your work used by strategists and other specialists to make better choices and ultimately create better marketing and communication.

You are also a builder — comfortable being hands-on today and excited by the opportunity to build a significant Insight capability and team over time.

What we offer

This is an opportunity to build and shape the Insight offering at NoA Connect Sweden, with significant influence over our capabilities, services, methodologies and future team.

As part of The North Alliance, you will work with strategists, researchers, creatives, media specialists and other experts across NoA throughout the Nordics.

We offer a collaborative and inclusive working environment, competitive terms and benefits, and significant opportunities to develop professionally and personally.

How to apply

Send us your CV and a short note about why you are interested in the role.

We review applications continuously and will close the position once we have found the right person.